1. Remove dead links
Google likes clean sites. It doesnt want to send its users to sites that are untidy with lots of broken links. So when Googles spiders hits broken or dead links it affects your rankings. The quickest way to see what broken links google have found is to use the diagnosis tools in Google Webmaster Tools . Either fix those links or delete them.
2. Using absolute URLs instaed of relative URLs
There is no way to say that search engines spiders have a preference absolute URLs ( http://yourdomain.com/xyz.html) over relative URLs ( /xyz.html) but in general it is considered to be best practice to use absolute URLs. Google can then determine exactly where that page is on your site and of course if your content gets copied, then at least you get a backlink that points back to your site which a relative url would not in that case.
3. Using keyword-relevant anchor text
Webmasters often forget in their hunt for backlinks an anchor text that their own site is the most controllable environment to get the exact links and anchor text they want. If you have related posts interlink them using anchor text with the keyword you are trying to rank for. E.g. if the phrase you are trying to get ranked for is “Coffee Makers”, and the page you want people to find for that phrase is your article “The ten coffee makers”, then use that phrase as the anchor text for your link. The search engine spiders will then understand what your target page is about, and it will increase the content’s ranking strength for that phrase.
4. Using only text menus instead of Java Script or Flash
Google and other search engine spiders dont really crawl non-text navigation menus. So simply it is better to use text menus than those that use JavaScript or Flash.
5. Improving your website’s loading speed
Your page load speed will definetly affect your ranking in Google Serps. Again using Google Webmaster Tools and adding a sitemap to your blog. You can then look at your site performance and how quickly your pages load. Google likes pages that load in 1.5 seconds or less. Reducing or compressing any larger images and refining your code will help speed up your website.
